-Financial Capital (31)
-Human Capital (33)
-Social Capital (31)
-Brand (30)
-Knowledge of all levels of sports - including high school, collegiate, and professional (39)
-Marketing Capital (36)
-Graphic Elements (33)
-Organization (35)
-Technological Elements (32)
-Teaching Elements (38)
For the VRIN I did a number 1-10 for each of the elements and then added the 4 numbers together to create a VRIN number. A larger number means a better VRIN.
Valuable- Definitely needed for SSN in order to prosper in the market
Rare- Does this resource make SSN different from other sports apps that are currently on the market
Inimitable- Will other sports apps be able to copy these resources, making SSN not the top leader
Non-substitutable- Currently there are no other apps that are able to offer high school, collegiate and professional sports
My top resource is the knowledge of all levels of sports that the app will be able to posses. There is currently no app or website, that I know of, that informs people of the scores for high school, collegiate and professional sports. Having the ability to do this will really put SSN over the edge. Not only will SSN be providing the scores for each of these sports, we will also be providing the basic rules and positions of the sports. That will be giving consumers all the information they may possibly need about a specific sport.
Leigha, I can see why your top resource might be the knowledge of all levels of sports that your app will possess because this really sets your venture apart from every other app or website on the market. I also included financial capital, marketing capital and technological aspects in my post because I felt that these were important to my venture, too. Check out my post here: http://isabellaruggeri.blogspot.com/2016/03/my-unfair-advantage.html.
ReplyDeleteLeigha,
ReplyDeleteI really liked the way that you gave each resource a number for the VRIN analysis because I think that it makes it easy to understand. I also had financial capital as a big part of my venture and I think it is important to every single venture. Knowledge, your top resource, would be extremely important for your business to succeed so I believe that was a good choice. If you want to check out my post, you can do so here:
http://christheentrepreneur.blogspot.com/2016/03/my-unfair-advantage.html