What stood out to me the most during the reading was about how the failure of innovation is usually due to the innovation strategy is lacking. I usually thought that it was due to innovations not be executed properly but to learn that it goes all the way back to the strategy used when innovating was very interesting.
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Something that confused me was that sometimes you don't understand the innovation strategy when working with a company when you see the "big picture" but when you look at it more closely that's when you see it. I feel that working with a company you should automatically be able to see the innovation strategy no matter what.
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Do you think there is a way for a business to be successful without an innovation strategy?
If every company has a good innovation strategy what will happen in the future?
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There was nothing that I believed the author was wrong about.
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