Something that stood out to me in this reading was the importance of internet marketing and all of the details that go into internet marketing. The small details about other Ads that are on the website, the font, the design of the website, the photos, etc. are all such minor details that truly affect the total reputation of the company.
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Something that confused me was the Marketing Information System. I do not truly understand what they do and why they are totally needed. I feel that a lot of their jobs could be done by computers.
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What do you think is the most important aspect to a website for marketing purposes?
If you can only get one form of data, do you think primary or secondary would be better?
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I did not think that Kuratko was incorrect with anything in the chapter!
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