Final Reflection

Throughout this semester there was many assignments that I enjoyed while there were other assignments that I dreaded having to do. One assignment that I will always remember is the Free Money. I do not think that there is any other class that would have an assignment about trying to give money away to people and not inform them why. While this is the assignment that I will remember, it was also one of the most dreaded assignments I had. One of the assignments I truly enjoyed was interviewing an entrepreneur. It is crazy to think how almost every job has some form of entrepreneur in it and how taking a chance can really pay off in the future. From this class I mostly learned if you enjoy what you are doing, then you are doing it right.
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While I do not feel that I have completely created an entrepreneurial mindset, I think I am on my way there. Before taking this class I did not truly understand the importance of entrepreneurship and what was involved in it. Now I have an understanding and hope to one day be able to call myself an entrepreneur.
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For individuals taking this class in the future I would recommend they enjoy every assignment. While you may not feel comfortable talking to random people, having the courage to do it will teach you a lot about yourself and help you grow as a person. In order to perform well in the class, I would recommend making a schedule for when assignments are due and sticking to it. It is often difficult due to assignments being due at 9pm rather than midnight, but once you get the hang of it it is easy to accomplish.

Elevator Pitch No. 4

Venture Concept No. 2

Opportunity: Sports is a growing entity in America and as more and more individuals start playing sports and fans become more involved in the game, people will need a place to et all the information possible. Parents of high school children need a place where they can get the scores of their children’s games. These same parents will also enjoy collegiate and professional sports. The kids that are taking part in the sports will want to have the ability to see how the sports teams they are playing against in the following week did during the previous week.  All of these individuals want to have a single place to go to get all of this information. What else do these people want, to have the ability to watch all of the collegiate and professional games on the go. Sports have very strange hours and at times people can’t be at home or at a sports bar watching. Having all the games on a single app that you can tune in and watch at any time will ease this for everyone. The window of this opportunity could technically be year round because there are always sports occurring. 

Innovation: Create an app that encompasses all of the previous stated aspects. From including all high school sports scores, college and professional sports scores and statistics of players along with a live feed of the games. I would also like to include an area that makes it capable to live stream sporting events in the professional and collegiate level. If there is enough interest I will then include high school. This will make it that there will be a monthly fee. 

Venture: I have created an app that allows individuals to see the scores and statistics of collegiate and professional sports and remote high school sports. There will be basic rules and positions for the sports to help teach individuals about the games. 

Secret Sauce: My secret sauce that it will make it difficult for competitors to copy me is that before I launch I am going to have people working in the remote high school areas in order for all scores to be up to date and that way there is never a period where a specific area does not have the high school scores for the area. This also shows that I do not believe a specific area for sports is better than any other. 

What’s Next: Obviously getting television rights to air the collegiate and professional sports games will be nearly impossible, the next thing I hope to make for the venture is writing books about how to play a sport, the rules of the sports, and the positions. I think this will broaden my consumer base to people that may want to get involved in sports but feels too uncomfortable to ask people about sports. 

What’s Next For Me: In the future I would hope that I would remain the CEO of the venture but also work with sports marketing for a specific team.

I decided to add the live stream and monthly subscription fee to my venture due to the feedback I got. A lot of people liked the app but one comment by Richard made a good note that I had not explained how I would make money from the venture. 

peace. love. sports. 

Very Short Interview Part 2

Unfortunately my phone was broken and I was unable to tape my interview with an entrepreneur. I also previously did not take part in this assignment and will be unable to reflect on the questions I asked the first entrepreneur at the beginning of the class. My discussion was with a lawyer named Jorge de la cruz-munoz. He started his own law firm about 15 years ago with specifically working with trust and estates.
Below are the questions I asked and the answers that were received:
What made you decide to open your own law firm? 
I wanted to open my own law firm in order to be my own boss. While this is very cliche I felt as though I was ready to dictate what I wanted to do and when I wanted to do it. Obviously it was difficult to begin my own law firm but in the long run the decision has definitely helped shape the type of lawyer I am.
Have you ever thought about having more lawyers to cover more bases of law? 
I have thought about it but it didn't seem feasible. It is very difficult to get started as a law firm and when you bring in new lawyers people often will not trust those lawyers and could feel uncomfortable around the office. Being a lawyer for an individual is all based on trust that is formed between you and the client. If a client doesn't like new lawyers that are brought into the firm, it can cause them to go to another lawyer. Also, having a large law firm would take away from the personality I try to give every client.
What were some of the difficulties you met with when starting the law firm? 
When I first opened the law firm I had difficult building trust with first time clients. Since I am a small law firm, I did not have the backing of a large name to get clients to come in. As time progressed I was more well known and was able to open up the law firm to more individuals.
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During this conversation I felt a lot more comfortable. I understood what he was speaking about and knew that while things may get difficult in time it will get better. Because of this class I was able to better understand him and get more intense questions asked. Before this class began I would have had no idea what made an entrepreneur good vs bad and after this class I am able to better understand that.

Celebrating Failure

A time that I failed was when I had to drop financial accounting at UF. It was a very hard time for me because I knew how expensive it was for my parents to pay for each class as an out of state student. I also had never failed a class before so that was just as hard for me. Once I dropped the class I realized that life does go on after you do bad in school and that your grades don't dictate everything. I was able to retake the class during the summer and realize what I actually want to do in life. While failing the class was not fun it truly taught me a lot.

My Exit Strategy

I am hoping to keep the venture as a family business and after many decades retire from my position to give it to a child or grandchild. While this will not be my only job, it will be something that I enjoy doing and take part in. I hope that it will remain successful for many years. However, if it happens to take a turn for the worst, I would try my best to salvage it to the best of my ability. 

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I am selected this exit strategy because I truly do love sports and want to have something to do that I enjoy. Being able to pass it down in my family will allow me to always have a smart part of it as my own. 

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My exit strategy may not have influenced how I came up with the idea but the idea chose my exit strategy. Had I chosen something that I was not as interested in I probably would have sold it within 5 years to make a large return but to be able to do something I enjoy is more important to me. 

Week 12 Reading Reflection

The biggest surprise to me during this weeks readings was about the probability or risk and innovation for creating an innovation. I feel that mixing the two is needed but I didn't realize how much risk in correspondence to innovation can create a profit for an entrepreneur. 

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The part of the reading that was most confusing to me was the mistakes that multiple entrepreneurs tend to fall prey to. I feel that when you are creating a strategic plan you ensure that you would not make any of those mistakes. However, Kuratko explains how almost every entrepreneur becomes a victim of those mistakes. 

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How long do you believe it should take to create a strategic plan? 

Do you think there will ever be a time that entrepreneurs will not become prey to the common mistakes? 

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I do not think that Kurkato was wrong about anything. I feel he explained everything very well. 

Venture Concept No. 1

Opportunity: Sports is a growing entity in America and as more and more individuals start playing sports and fans become more involved in the game, people will need a place to et all the information possible. Parents of high school children need a place where they can get the scores of their children’s games. These same parents will also enjoy collegiate and professional sports. The kids that are taking part in the sports will want to have the ability to see how the sports teams they are playing against in the following week did during the previous week.  All of these individuals want to have a single place to go to get all of this information. What else do these people want, to have the ability to watch all of the collegiate and professional games on the go. Sports have very strange hours and at times people can’t be at home or at a sports bar watching. Having all the games on a single app that you can tune in and watch at any time will ease this for everyone. The window of this opportunity could technically be year round because there are always sports occurring.

Innovation: Create an app that encompasses all of the previous stated aspects. From including all high school sports scores, college and professional sports scores and statistics of players along with a live feed of the games.

Venture: I have created an app that allows individuals to see the scores and statistics of collegiate and professional sports and remote high school sports. There will be no live feed but there are the basic rules and positions for the sports to help teach individuals about the games.

Secret Sauce: My secret sauce that it will make it difficult for competitors to copy me is that before I launch I am going to have people working in the remote high school areas in order for all scores to be up to date and that way there is never a period where a specific area does not have the high school scores for the area. This also shows that I do not believe a specific area for sports is better than any other.

What’s Next: Obviously getting television rights to air the collegiate and professional sports games will be nearly impossible, the next thing I hope to make for the venture is writing books about how to play a sport, the rules of the sports, and the positions. I think this will broaden my consumer base to people that may want to get involved in sports but feels too uncomfortable to ask people about sports.

What’s Next For Me: In the future I would hope that I would remain the CEO of the venture but also work with sports marketing for a specific team.

Week 11 Reading Reflection

What stood out to me the most during the reading was about how the failure of innovation is usually due to the innovation strategy is lacking. I usually thought that it was due to innovations not be executed properly but to learn that it goes all the way back to the strategy used when innovating was very interesting. 

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Something that confused me was that sometimes you don't understand the innovation strategy when working with a company when  you see the "big picture" but when you look at it more closely that's when you see it. I feel that working with a company you should automatically be able to see the innovation strategy no matter what. 

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Do you think there is a way for a business to be successful without an innovation strategy? 

If every company has a good innovation strategy what will happen in the future? 

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There was nothing that I believed the author was wrong about.

Amazon Whisperer

The revenue drivers for my current business of SSN (Sports Statistics Now) as an app for smartphones are individuals that enjoy sports at all levels and are interested in getting the scores and statistics of players and teams on the go at a single app. This app will make money through advertising fees from companies that will want to advertise on the app to the individuals. The next thing that SSN can create is a book that explains the rules and positions of sports. The book will begin with football because that is the biggest sport in America. The way SSN will make this different than other products is by marketing and writing towards a younger and female audience. Many sports products focus more towards the male generation because sports tend to be liked by males more. As a twenty-one year old female I will be writing and editing the book to ensure that my generation is able to understand and learn from the book.
This is the product that I found is similar to the one I am making:

This book I believe is at a good price range but the cover immediately would turn people that may not know much about football away. I want the book I create to be more bright and more creative to get females to want to pick it up/buy it and read it. Almost all of the reviews on this book discuss how Chris, the author, has an amazing way at discussing football and teaching the rules and regulations of the game. The reason that writing a book would enhance my app is that after people download my app, if they do not understand the sports, I will be able to direct them to a book to teach them. I will begin by creating books of the most popular books and hope that by the end to have a book for every sport.

My Unfair Advantage

-Financial Capital (31)
-Human Capital (33)
-Social Capital (31)
-Brand (30)
-Knowledge of all levels of sports - including high school, collegiate, and professional (39)
-Marketing Capital (36)
-Graphic Elements (33)
-Organization (35)
-Technological Elements (32)
-Teaching Elements (38)

For the VRIN I did a number 1-10 for each of the elements and then added the 4 numbers together to create a VRIN number. A larger number means a better VRIN.
Valuable- Definitely needed for SSN in order to prosper in the market
Rare- Does this resource make SSN different from other sports apps that are currently on the market
Inimitable- Will other sports apps be able to copy these resources, making SSN not the top leader
Non-substitutable- Currently there are no other apps that are able to offer high school, collegiate and professional sports

My top resource is the knowledge of all levels of sports that the app will be able to posses. There is currently no app or website, that I know of, that informs people of the scores for high school, collegiate and professional sports. Having the ability to do this will really put SSN over the edge. Not only will SSN be providing the scores for each of these sports, we will also be providing the basic rules and positions of the sports. That will be giving consumers all the information they may possibly need about a specific sport.

Week 10 Reading Reflection

Honestly, after taking financial accounting at UF there was nothing that really stood out to me in this chapter. It gave the basic financial information for starting up a business and the money needed to truly make a revenue but nothing was out of the ordinary or something that I felt should be different. 

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Again, after taking financial accounting at UF I did not really think anything was confusing in this chapter. Because I have taken an entire class on this type of information I knew what to expect. If I hadn't taken the class I probably would have been confused on the balance sheet information since that confused me most during financial accounting. 

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Do you think fixed costs or variable costs are more important, for example, if an entrepreneur could cut back on either which do you think they should allocate more money towards? 

How would you create a budget for an app that would be free to download? 

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I did not think the author was wrong about anything 

Growing My Social Capital

1) Or Oz- A current student here at the University of Florida majoring in Computer Engineering and specifically working with app design and website design/management. 

2) He is filling the domain expert slot. Due to his vast experience with creating apps on smartphones he understand the importance of the design in attracting customers. 

3) My friend is a computer engineering major and gave me the information for Or when I was discussing this assignment. 

4) I was able to meet with Or on campus in-between classes. He talked to me about the importance of the design of the app and ensuring that I had someone that knew what they were doing in order for the app to meet the maximum potential. At the end of the meeting I told him if I was actually creating the app I would definitely use him. He informed me when he creates apps he has a special logo he puts in it so people know it was his creation. 

5) Or will help me benefit from my opportunity because he has experience in the field and understands what needs to be done for everything to work smoothly and allow customers to get the full benefit from the app 

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1) Andy Howard and he is the director of marketing for RecSports

2) Andy is filling the market expert slot. Being the Director of marketing for RecSports he understands what it takes to reach your target audience. As technology improves, college marketing is changing which is something that my app will also have to go through in order to remain important. 

3) As an operations associate for RecSports, all the professional staff are encouraging of asking for their help and I decided to contact him when I read about this assignment. 

4) After one of my shifts I went into Andy's office to discuss the importance of marketing to college students that are interested in an active lifestyle. He gave me a lot of tips on how to change the marketing strategy based on the age that I was aiming to market towards. At the end of the discussion he told me if I ever had any other questions to come to him and he thought it was a great idea. 

5) Including Andy gave me a lot of insight I didn't already know about the sports marketing industry. 

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1) Tamarah Strauss is a University of Florida alumni that now works in New York with BZA PR. 

2) Tamarah is filling the supplier slot. As a PR executive for sports, she is working with ESPN, SportsCenter, etc. about their websites and promoting specific players/sports. She understands the importance of getting every sport equal opportunity. 

3) As a UF alumni, my friend's older sister was able to put me into contact with her. 

4) One day I called Tamarah and she was able to answer almost every question I had and did not expect anything in return. She was happy to help because she understood that in college you often have assignments that need you to meet new people. 

5) Tamarah gave me a lot of insight on what sports are being covered fully and which ones aren't and gave me ideas of how to interests the consumers for the sports that are not being covered as much. 

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REFLECTION: 
This experience really opened my eyes. It gave me a lot of information I did not already know and it showed me that some sports may already have apps for this and that to be successful I may need to market towards the sports that are not getting as much internet space. I think it was really helpful. 

Elevator Pitch No. 3

The feedback that I received on the last elevator pitch helped me realize that I need to add something to my app that will make it more different than the ESPN apps and google. I have decided to add an element to the app that under the specific sport that you choose, it will then give you an easy version of the rules, positions, and calls that are often made during the game. This will make it that the app is also being designed for individuals that may not know a lot about the sport.

My Secret Sauce

- Independent: I am an independent person that feel comfortable doing stuff on their own and also with friends. While I am independent, I do not get scared to ask people for help when I may be too busy to do stuff on my own.
- Creative: I love being creative and thinking of possibilities and solutions in different ways then others. I like to think that I can turn a boring night into a fun night for anyone. I love just chilling with my friends and we often come up with funny stories and games to play even when we are just having a chill night in.
- Honest: I like to keep stuff real with everyone. I feel that if you feel a certain way you should let people know, to an extent. I am not honest to the point that I am rude, but I feel that their are times when voicing your opinion is necessary. In high school I would have been scared to be honest and voice my opinion but through college I have realized how important it truly is.
- Hardworking: School has always come first for me and then my other responsibilities follow. If I decide to apply for a job, volunteer with an organization, or help a friend I make sure that I get it done. I am very hardworking with all aspects of my life.
- Compassionate: I care for almost anyone that I meet. If I have come into contact with someone and created a friendship I love keeping in touch and making sure everything is okay with that person. Whenever I get into fights with my friends I like to resolve them immediately because I can not handle it when people are mad at me.
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All the answers I received from my friends were what I expected. I am a very hardworking person but also understand that at times friends come first and I need to help them out. I love having a close group of friends that understand what I need to do. I know some of my friends understand my humor but sometimes I wish that all of my friends understood when I was trying to be funny. Overall, I think my friends think I am a great person. 

Week 9 Reading Reflection

Something that stood out to me in this reading was the importance of internet marketing and all of the details that go into internet marketing. The small details about other Ads that are on the website, the font, the design of the website, the photos, etc. are all such minor details that truly affect the total reputation of the company.
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Something that confused me was the Marketing Information System. I do not truly understand what they do and why they are totally needed. I feel that a lot of their jobs could be done by computers.
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What do you think is the most important aspect to a website for marketing purposes?
If you can only get one form of data, do you think primary or secondary would be better?
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I did not think that Kuratko was incorrect with anything in the chapter!

Idea Napkin No. 2

1) I am Leigha Hinds and I am a junior at the University of Florida doing a combined Master's and Bachelor's degree in Sports Management. I aspire to work for the marketing department of a professional football or basketball team in the future. With this business adventure I want to give sporting fans what they have always hoped and dreamed for; a place to have scores of all sporting events from high school to professional.


2) I am creating an app called SSN (Scores, Statistics, Now) for consumers that are huge sporting fans. At the beginning of this venture I want to locate it in just the United States. I hope for the app to offer an on the go, push of the button, way for fans to get scores and statistics of their favorite teams and players at the high school, collegiate, and professional level. 

3) I am offering this to huge sports fans that have smartphones. While the demographic of sports fans tends to lean more towards males, the app is accessible for females and males. It would be giving the statistics of professional and collegiate athletes along with the scores of high school, collegiate and professional teams. It overall can be used by anyone that is a sports fan. 

4) Customers that are true sports fans and tired of having to google or go to multiple websites to find out this information will have a much easier way to get all the sporting information they have ever hoped for. 

5) At the beginning of the app I will only be following collegiate and professional athletes and teams. As the app gets more use and I am able to obtain staff in all parts of the country I will then move to adding high school sports. As time progresses, I hope to then bring the app international. 

I believe that all of these elements fit well together. A true sports fan will find all of this information to be beneficial that it is all at the click of a single app. I feel that in the long run when I have the capability of having high school and international sports, I will truly be differentiated from ESPN and Bleacher Report. 

The top five things I received from feedback that I put into this idea napkin were: 
-obtaining regional staff to help with high school sports
-moving to international sports after a while 
-not being super focused on statistics of high school athletes 
-showing that involving high school sports will differentiate me from ESPN and Bleacher Report
-making it more known that this app can be the single spot for all information, eliminating the need to google and check multiple websites for information on sports 

Week 8 Reading Reflection

The biggest surprise to me during this weeks reading was also something that really interested me. That was the idea about Myth 4 about capitalist being interested in back new ideas that involved high technology inventions. I always believed capitalist just wanted to make as much money as possible but this myth shows that they want to back someone up that has a good idea and good management.
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The types of debt financing confused. I always believed that debt was bad and so it was very confusing to learn about it from a more financial viewpoint and way to finance it.
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What type of debt financing do you think is the best?
Which myth do you think was the most important to capitalist?
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I did not think that the author was incorrect on anything.

Halfway Reflection

In order to keep up with the requirements for this class it is important to plan ahead. When you first look at the class it seems as though you will be able to finish all the assignments the day that they are due. However, once classes begin picking up it is easy for a due date to slide by without realizing. It is important to plan ahead and get ready for the weeks assignments in advance so you are not stressed in the last minute to get everything done.
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A point in this class that I felt like giving up was during the "Free Money" exercise. This exercise was the most difficult and awkward for me. Going up to random people is uncomfortable but going up to random people to give them a dollar is more awkward. I was worried that some people would take it the wrong way as though I felt that they NEEDED the dollar. I was able to push through because I realized that it was for a class and I had to do it for my grade and after interviewing random people I felt more comfortable going up to individuals that I did not know. I definitely think I have a more tenacious attitude now.
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1) Be prepared to have a lot of small assignments that may take time
2) Do not give up and keep telling yourself that you can do it
3) Plan ahead!

The Twenty Percent

The entrepreneur that I talked with for this exercise was an individual that started up and owned Celebrated Experiences. Celebrated Experiences is a travel agency that books vacation to England & Wales, Ireland, Italy and Scotland. When I discussed with him who his 20 percent target consumers were they said individuals that and an interest in having a unique experience when traveling to these areas, specifically people that do not have family in the surrounding areas and may not know much about them. Celebrated Experiences prides themselves on the fact that they help vacationers not feel as though they are tourists. When I discussed with two adults and one college student that met this profile and they were given the choices between Celebrated Experiences and other travel agencies the said that they would choose Celebrated Experiences. When you are traveling you do not want to be felt like a tourist, you would rather feel as though you know your way around. I believe that the entrepreneur does adequately understand their customers and knows how to reach out to them perfectly.

**Because of the company being in Atlanta I tried to discuss with people in the Atlanta area and therefore my interactions were on the phone and unable to be recorded.

Week 7 Reading Reflection

A big thing that surprised me was how much power a buyer truly has in the stock prices. Obviously this is something that you understand but it was not until this reading that I truly understood how much power the buyer had.
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The forces were very confusing to me. While I understood the five forces, the possibility of the 6th force made me very confused. I did not understand why the sixth force was just a possibility and not added into the forces.
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What is the true difference between "zero sum" and "positive sum"?
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I do not think the author was incorrect on any of the information.

Free Money

For this exercise I stayed at my apartment complex and found people as they were coming in and out of their apartments. I decided to approach individuals that seemed as though they were walking with a purpose or somewhat busy. I felt that these individuals would portray actual customers the best. I started the conversation by saying hello and directly asking them if they would take the dollar from me. I hope for the individual to be questioning so that I can explain why. I decided that my reasoning was to "pay it forward" like the movie in the hopes that in the future that individual will also pay it forward. I hope to be able to give away 3 dollar bills.
Below are two of the people I interacted with. One of them was an individual that was accepting and asking questions of why. The second is one of the individuals that did not care who I was or what I was offering and just continued walking past me.

Giving away a dollar was definitely harder than I expected it to be. Many people walked right past me and did not want to listen to what I said while others were very genuine in hearing what I was saying and thought it was amazing. Obviously, targeting individuals that seemed to be busy/in a hurry I was expecting for many people to walk past me. Overall, I gave out 2 dollars. 

Elevator Pitch No. 2

Unfortunately, I made mine on a webcam but I tried to be as dynamic as possible! The feedback that I found important was to memorize my pitch. While I tried to not memorize it because I did not want it to feel like it was a memorized to speech but rather as if I was talking to a friend about the app. Also, I decided to take out the high school sports aspect as of now for my app because it would be too difficult to fully perform as of now.

Customer Interviews No.3

My interviewing strategy this week was to write down on a notecard what the app was that I was creating. I then handed that notecard to the person I was interviewing and once they finished reading it I asked them the following three questions:
1. What is your reaction to this app?
2. Is there anything you would add to it to make it better?
3. Is there anything you would take away from it to make it better?
On the notecard I wrote:
"I am creating an app called Scores and Stats Now. It is an app that allows you to find scores and statistics on players at the high school, collegiate and professional level. Not all high school sports will be included but major ones like football, basketball, and soccer will be. You will be able to customize the teams and players you follow in order to get push notifications about players and the teams. This would be a free app with advertisements or you could pay $1.99 in order for there to be no advertisements"
I felt that this way of interviewing got the most honest answers from the interviewees. They truly told me what they thought was beneficial and what they thought was unneeded. I feel that from these interviews I may make the app more college and professional related instead of having any high school information on it. I may also not have the ability to charge people for it because I feel that I will get more advertisements that are related to sports if the companies know all people are viewing it instead of just people that didn't feel like paying for the app.
Below are my five interviews:

Week 6 Reading Reflection

After taking the marketing class here at the University of Florida we discussed in great lengths market segmentation. During the discussion we never truly discussed when there were ever changes in how market segmentation occurred. However in this reading it was interesting to find out about how market segmentation changed after World War II when many people became more price conscious than before. I never truly knew when this occurred so it was interesting to read about how the changes occurred.
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Something that confused me was about the depths of decisions you must make with your product and the segmentation of it. I did not really understand the questions it was answering and how any of it would help with selling more of the product or if the questions were to try to figure out if they should get rid of the product. Overall it just confused me.
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Do you think market segmentation can sometimes be wrong and that it can make people that would originally buy the product not buy it if it isn't advertised to people like them?
Do you ever think that some products don't need to have market segmentation?
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There was nothing that I thought the author was wrong with. I thought the reading in general was very interesting and informative.

Idea Napkin No. 1

1) I am Leigha Hinds and I am a junior at the University of Florida doing a combined Master's and Bachelor's degree in Sports Management. I aspire to work for the marketing department of a professional football or basketball team in the future. With this business adventure I want to give sporting fans what they have always hoped and dreamed for; a place to have scores of all sporting events from high school to professional.

2) I feel that this venture will benefit fans and parents of athletes. It will allow you to customize the teams and players you want to follow and give you notifications if anything were to happen, good and bad, with them. Sports fans are always looking for the perfect app to follow all sporting events and players. This app will do exactly that.

3) I am offering this for any individual that is a sports fan in the United States. While this will follow MLS teams that are in other countries, it will not follow any other sports (cricket, sledding, etc) that are not in the USA.

4) Customers will care about this because if they are true sports fans it will give them all the information they have ever hoped for in an app.

5) I will have the ability to follow high school, collegiate and professional sports. Clearly the high school following will not be as large or in-depth but it will still be offered for everyone to take part in watching.

I believe that all of these elements fit together. I am hoping to appeal to sports fans from around the United States that enjoy all types of sports. From high school to professional there is always someone that wants updates on the sports that are occurring. One thing that I will have to fine tune is which high school sports I will follow. Clearly it is impossible to follow all high school sports (basketball, football, softball, baseball, track & field, tennis, lacrosse, etc). I think altogether though this would be a great investment.

Week 5 Reading Reflection

Something that I found interesting in this chapter was all the reasons for failure of a new venture. Originally I believed that failure was because the entrepreneur did not do enough research for his target market or did not try hard enough. After reading this chapter I am able to understand there are many reasons why a venture may fail.
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I found the phases of the creative process were confusing to me. I had difficulty understanding the phases.
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Do you feel an entrepreneur needs to be creative to be successful?
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I felt there was nothing wrong with the reading.

Interviewing Customers No. 2

Questions:
1. Are you a sports fan, high school, collegiate or professional?
2. Do you ever wish there was an app that you could see all scores for your favorite high school college or professional sports?
3. Is statistics of specific players something you would want to see on the app?

I have learned that this may be a small niche market. Not everyone is a huge sports fan or would care for this type of an app. However, I feel the people that would enjoy this app would be super interested in getting it. This app would be an app that you are able to put your preference of sports teams and players in order to get updates to your phone immediately; at high school, college, or professional teams.

Three tips for future ENT3003:
-Before the interview see if the person is a potential customer for the product
-Don't be scared to go up to random people
-Have fun while you do it

Elevator Pitch No. 1

My elevator pitch is for a new app called SSN- sports, stats, now. It is for the people that want to follow high school, college and professional sports of their choice. This app was made to allow individuals to get all of their sports information at one app. They program it for their favorite teams and players and the app does the rest!

Week 4 Reading Reflection

One of the biggest surprises to me in this reading was how important the global environment is to an entrepreneur. I was thinking that as an entrepreneur you would care more about the local environment because you would want to create something that helped there needs. However, after reading it makes sense that the global environment are also just as important because if you want to have a successful invention it must satisfy the needs of many people.
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The most confusing part of the reading for me was the left-hemisphere and right-hemisphere skills. This was confusing to me because when we learned about hemisphere's of the brain in high school, I did not truly understand how each hemisphere has specific traits.
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Do you believe that one hemisphere being stronger is better to become an entrepreneur?
Which type of innovation do you feel will help an entrepreneur become more successful?
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I felt the author did a very good job with the readings for chapter 4 and did not disagree with anything!

Top 5 World Problems

ISIS
The threat of ISIS continues to grow as they target people from multiple countries. ISIS is trying to make a clear statement that they are not only targetting certain people. I feel that a practical solution would be to continue fighting against ISIS but to get every country involved. It seems that the US is the only major country fighting against ISIS and trying to destroy them when I feel all countries should be involved. 
Lack of drinking water in 3rd world countries
The amount of drinking water in 3rd world countries continues to diminish. With water being filled with chemicals and diseases, it increases the amount of unhealthy individuals in these countries. The UN or countries alone should begin donating water filters and clean water supplies to the third world countries to use to have drinking water that will not make them ill.
Global Warming
Global warming continues to become a problem where the ozone layer continues to deteriorate. A practical solution would be to implement products that tear apart the ozone layer to be banned or have a specific amount of usage per person. Also the companies that create these products should begin implementing tactics to create more environmentally friendly products.
Unemployment rate in America
Unemployment rates have gone down in America recently but they are still not at 0. Employment is a crucial part of American society and being able to thrive and have a good lifestyle. If more companies would create factories in America rather than oversees more Americans would have jobs for products that are being sold in America.
Low minimum wage in America
Minimum wage around America being around eight dollars an hour is ridiculous. In a society where prices for everyday items continues to rise, minimum wage should also rise. I know some of the presidential candidate have made statements about raising minimum wage to 15 dollars an hour, however I feel it is more realistic to slowly raise it that the national minimum wage must be at least 10 dollars an hour and then raise it from there yearly or biyearly.

Ranking of Problems from most-serious to least-serious
1. ISIS
2. Lack of drinking water in 3rd world countries
3. Global Warming
4. Unemployment rate in America
5. Low minimum wage in America

Ranking of Solutions from most-possible to implement to least-possible to implement
1. Low minimum wage in America
2. Unemployment rate in America
3. Lack of drinking water in 3rd world counter
4. Global Warming
5. ISIS

Explanation
I believe that ISIS would be the most serious ranking of problem because ISIS is not affecting a single population, but rather the everyone. ISIS has attacked American's, Europeans, and British just to name a few. ISIS is an extreme issue that if it is not resolved will only continue to cause more problems for everyone. They are relentless and do not fear hurting individuals in crazy ways. 

The solution that would be the most-possible would be to solve the low minimum wage in America. As I discussed I felt that the government needed to slowly implement a higher minimum wage. If they immediately jumped the minimum wage to 15 dollars, people would get upset months later and be wanting more. If the government slowly increased the minimum wage people would be sufficiently happy about it and be able to learn how to manage and save the money.
 

Week 3 Reading Reflection

Something that I read in this weeks reading that stood out to me was about the ego of an entrepreneur and how they can often have self-destructive characteristics: overbearing need for control, sense of distrust, overriding desire for success, and unrealistic optimism. While I do agree with the last two, I feel that the first two do not truly describe an entrepreneur. I believe that an entrepreneur trusts people and that is why they are starting their own business, they are welcoming others into the business they are doing. I also believe that entrepreneur's create new businesses in order to help others and not because they want to have control. However, it was interesting to see that these characteristics are often associated with being an entrepreneur.
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A part of the reading that was confusing to me was the entrepreneurship motivation chart. I believed prior to reading this that someone decided they wanted to create a new product or business and just did it, I did not realize how much truly goes into deciding to undertake the adventure. While it makes sense now when I originally looked at the graph it was very confusing and foreign to me.
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Do you believe an entrepreneur must have at least one of the characteristics you stated, or are there some entrepreneur's that are very Type B personality?

Is stress a leading factor that causes entrepreneur's to give up on their dream?
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I disagree with the author when you said that risk taking entrepreneurs are profit seeking and risk avoiding entrepreneurs are activity seeking. I feel that just because someone enjoys taking risk or does not enjoy it does not show what they are hoping to get out of their entrepreneurial experience. For instance, if someone already had enough money to sustain life they may take risk but only for the activity they are participating in.