Something that I found interesting in this chapter was all the reasons for failure of a new venture. Originally I believed that failure was because the entrepreneur did not do enough research for his target market or did not try hard enough. After reading this chapter I am able to understand there are many reasons why a venture may fail.
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I found the phases of the creative process were confusing to me. I had difficulty understanding the phases.
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Do you feel an entrepreneur needs to be creative to be successful?
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I felt there was nothing wrong with the reading.
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