After taking the marketing class here at the University of Florida we discussed in great lengths market segmentation. During the discussion we never truly discussed when there were ever changes in how market segmentation occurred. However in this reading it was interesting to find out about how market segmentation changed after World War II when many people became more price conscious than before. I never truly knew when this occurred so it was interesting to read about how the changes occurred.
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Something that confused me was about the depths of decisions you must make with your product and the segmentation of it. I did not really understand the questions it was answering and how any of it would help with selling more of the product or if the questions were to try to figure out if they should get rid of the product. Overall it just confused me.
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Do you think market segmentation can sometimes be wrong and that it can make people that would originally buy the product not buy it if it isn't advertised to people like them?
Do you ever think that some products don't need to have market segmentation?
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There was nothing that I thought the author was wrong with. I thought the reading in general was very interesting and informative.
Solid job for the week
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