Growing My Social Capital

1) Or Oz- A current student here at the University of Florida majoring in Computer Engineering and specifically working with app design and website design/management. 

2) He is filling the domain expert slot. Due to his vast experience with creating apps on smartphones he understand the importance of the design in attracting customers. 

3) My friend is a computer engineering major and gave me the information for Or when I was discussing this assignment. 

4) I was able to meet with Or on campus in-between classes. He talked to me about the importance of the design of the app and ensuring that I had someone that knew what they were doing in order for the app to meet the maximum potential. At the end of the meeting I told him if I was actually creating the app I would definitely use him. He informed me when he creates apps he has a special logo he puts in it so people know it was his creation. 

5) Or will help me benefit from my opportunity because he has experience in the field and understands what needs to be done for everything to work smoothly and allow customers to get the full benefit from the app 

---

1) Andy Howard and he is the director of marketing for RecSports

2) Andy is filling the market expert slot. Being the Director of marketing for RecSports he understands what it takes to reach your target audience. As technology improves, college marketing is changing which is something that my app will also have to go through in order to remain important. 

3) As an operations associate for RecSports, all the professional staff are encouraging of asking for their help and I decided to contact him when I read about this assignment. 

4) After one of my shifts I went into Andy's office to discuss the importance of marketing to college students that are interested in an active lifestyle. He gave me a lot of tips on how to change the marketing strategy based on the age that I was aiming to market towards. At the end of the discussion he told me if I ever had any other questions to come to him and he thought it was a great idea. 

5) Including Andy gave me a lot of insight I didn't already know about the sports marketing industry. 

---

1) Tamarah Strauss is a University of Florida alumni that now works in New York with BZA PR. 

2) Tamarah is filling the supplier slot. As a PR executive for sports, she is working with ESPN, SportsCenter, etc. about their websites and promoting specific players/sports. She understands the importance of getting every sport equal opportunity. 

3) As a UF alumni, my friend's older sister was able to put me into contact with her. 

4) One day I called Tamarah and she was able to answer almost every question I had and did not expect anything in return. She was happy to help because she understood that in college you often have assignments that need you to meet new people. 

5) Tamarah gave me a lot of insight on what sports are being covered fully and which ones aren't and gave me ideas of how to interests the consumers for the sports that are not being covered as much. 

---
REFLECTION: 
This experience really opened my eyes. It gave me a lot of information I did not already know and it showed me that some sports may already have apps for this and that to be successful I may need to market towards the sports that are not getting as much internet space. I think it was really helpful.